Accenture to acquire creator marketing agency Whalar; shares fall

Accenture ( ACN) said Monday it has agreed to acquire creator and social marketing agency Whalar from Whalar Group, expanding ...
adexchanger

How Accenture Song Helped Uber Advertising Streamline Its Ad Sales Process

Uber ended 2024 with its strongest quarter ever, posting 20% year-over-year revenue growth of $12 billion in Q4 – due in no small part to Uber Advertising. Since launching in 2022, Uber’s advertising ...
Business Insider

Accenture's Interactive division to consolidate dozens of advertising properties in its first major move under new CEO David Droga, sources say

David Droga is planning a big shakeup of Accenture Interactive, months after becoming CEO of Accenture's marketing services division, according to two people close to the situation. This effort will ...
TTG Asia

Amadeus launches AI-driven travel advertising platform with Accenture

Amadeus has introduced a new AI-powered advertising platform developed with Accenture, aimed at helping travel brands identify demand trends earlier and improve campaign performance across digital ...
Wall Street Journal

Accenture Elevates Famed Ad Man to Lead Interactive Division

Accenture PLC is naming David Droga as chief executive officer of Accenture Interactive, as the consulting giant continues to make inroads into the digital marketing business. A highly regarded ad ...