2016 is set to the be the year when beacons go from hype to delivering real marketing value, according to WPP media agency Maxus, which has created a practical guide for brands seeking to harness ...

Beacons have been around for years in online and mobile media channels, but they now seem poised to dramatically impact brick-and-mortar businesses. A growing list of major companies are currently ...

From American Eagle to Apple Stores, beacons are popping up everywhere. Are they a shopper's best friend or another pesky Big Brother monitoring our every move? The square or rectangular devices, ...

Many more beacons will be felt, even if not necessarily seen. Beacons have been installed in many stores of many retailers, at least initially as trials of one sort or another. The little ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Handly, CEO at Reveal Mobile.

While more retailers are experimenting with beacon technology to track customers and provide offers, questions abound about how they should be used. Phil Goldstein is a former web editor of the CDW ...

With Black Friday and Cyber Monday firmly behind us, some of the most intriguing findings involved the surging prominence of beacon technology in bricks-and-mortar presences, according to a new report ...

While still the potential darling of retailers, beacons are moving way out of that arena. The little radio-transmitting devices, which can either quietly or blatantly tap into authorized smartphone ...

Beacons, the low-powered radio transmitters employing Bluetooth connectivity to find and communicate with nearby smartphones, was one of this year’s hot retail topics. Beacons in store can trigger ...

It's President's Day weekend, which for some of us means a blissful three-day respite from the rigors of work; a bonus day to help us manage the doldrums of winter. To mark the occasion, I decided to ...